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Volkswagen ID.3

Client VW

Direction / Art Direction / Animation Frame Look Development / Compositing Infected Digital

Frame was thrilled create a series of 12 short films to unveil Volkswagen’s much anticipated, first all electric vehicle. The VW ID3 promises to be a game changer, with its elegant design and myriad of patented high tech features.Our challenge was to create a series of reveal films that unveiled the form of the car, whilst also introducing the key design features that make for a greater driving experience.The unique challenge of this project was the absence of any physical prototype of the car so all elements were built in CG - with credit to Infected Digital, with whom we partnered with.The tone of the campaign is bold, fresh and youthful as VW targeted social media channels to make a big splash within the automotive industry and attract the attention of a younger potential buyers market.