World renowned architect Bjarke Ingels’ company BIG developed the ultimate modular sofa system for Common Seating.
Frame produced and created a film that visualises the minimal elegance as well as the flexible and customisable nature of this furniture.
The creative concept at the heart of the film derives from the Voxel – a three dimensional pixel that represents a value in a three dimensional grid.
The voxel forms the core idea behind the design of the sofa itself – allowing elements to move, flip and adapt to each other.
The fully CG film gradually evolves from featuring hard architectural surfaces to the soft surfaces of the Voxel Sofa. We intended to demonstrate the modular system whilst providing inspiration for customers intending to design their own sofa.
Se the entire project description and Voxel 3D animations here
Read Frame newsletter about Voxel Sofa