Frame blog

3D & Animation studio magazine

Tuesday, September 27, 2022

Ultimate Fighter Season 23 – Promotion package

Frame made the launch promo package for the Ultimate Fighter 23 for FOX Sports.

Along with an extensive toolkit of fighter ID’s, on-air bits and bobs we created the teaser and launch promo.

The idea was to represent the mental struggle of the athletes as they overcome their doubts and strive for greatness.

We contrasted raw glitchy typography with a more graceful and delicate aesthetic to represent the range of emotion and demands of the sport of MMA.

Visit the project page: Ultimate Fighter Season 23

Also see winners & losers in Ultimate Fighter season 23

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