Frame blog

3D & Animation studio magazine

Tuesday, September 27, 2022

Frame rebranding TV3+ TV channel

Frame helped TV3+ relaunching by redesigning the entire channel.

TV3+ is a Danish entertainment channel that focuses on big sports broadcasts, blockbuster films and popular comedy shows.

Frame started out by validating the existence of the plus-symbol.

  • TV3+ show the biggest Hollywood films.
  • All the biggest soccer league broadcasts
  • Premier League
  • Champions League.
  • The biggest racing league: Formula 1.
  • The most watched show in the world: Top Gear and The Simpsons to name a few.

These are some of the biggest TV shows of today, so it was natural to take complete ownership of the plus-symbol.

Frame knew the channel was a male biased channel BUT not a stereotypical testosterone dripping men’s channel.

So when we boiled down the tonality of the channel into the 3 keywords that would describe everything on the channel, content as well as packaging, we ended up with:

  • Exciting
  • Fun
  • Confident

In order to take ownership of the plus-symbol, the big idea was to let the plus-symbol be the instigator of fun, action and excitement.

Turning the + symbol into the hero

Frame would do this by turning the plus-symbol into the hero of the channel and by breathing life through animation.

We made it a living character that can bring fun, action and excitement to the viewer.

It can be impatient, teasing, happy, angry etc.

The plus symbol is a graphic personification of everything that TV3+ stands for.

This made the new TV3+ feel more alive, personal and fun.

See the entire project about TV3+ TV channel rebranding

About TV3+

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