Frame helped TV3+ relaunching by redesigning the entire channel.
TV3+ is a Danish entertainment channel that focuses on big sports broadcasts, blockbuster films and popular comedy shows.
Frame started out by validating the existence of the plus-symbol.
- TV3+ show the biggest Hollywood films.
- All the biggest soccer league broadcasts
- Premier League
- Champions League.
- The biggest racing league: Formula 1.
- The most watched show in the world: Top Gear and The Simpsons to name a few.
These are some of the biggest TV shows of today, so it was natural to take complete ownership of the plus-symbol.
Frame knew the channel was a male biased channel BUT not a stereotypical testosterone dripping men’s channel.
So when we boiled down the tonality of the channel into the 3 keywords that would describe everything on the channel, content as well as packaging, we ended up with:
In order to take ownership of the plus-symbol, the big idea was to let the plus-symbol be the instigator of fun, action and excitement.
Turning the + symbol into the hero
Frame would do this by turning the plus-symbol into the hero of the channel and by breathing life through animation.
We made it a living character that can bring fun, action and excitement to the viewer.
It can be impatient, teasing, happy, angry etc.
The plus symbol is a graphic personification of everything that TV3+ stands for.
This made the new TV3+ feel more alive, personal and fun.
See the entire project about TV3+ TV channel rebranding