Frame blog

3D & Animation studio magazine

Wednesday, February 1, 2023

Frame produces Balenciaga Zen commercial film

Frame partnered with luxury fashion house Balenciaga to produce a film unveiling the French brand’s new Balenciaga Zen shoe.

Mainly consisting of live action footages shot in Denmark, with all surrounding action environments designed in 3D.

The spot attempt to capture the kinetic energy and graceful movement of high-performance athletes in slow motion.

Balenciaga is an old design institution from San Sebastian in Spain. Established by the famous Paris-based designer Cristóbal Balenciaga.

Christian Dior called him “Our master”

See the entire project case here Balenciaga Zen shoe

Balenciaga design wiki (danish)

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