CLIENT HAY
DIRECTION / DESIGN / ANIMATION BY FRAME
CLIENT
HAY
DIRECTION / DESIGN / ANIMATION
FRAME
FRAME HAS CREATED A BRAND FILM FOR THE versatile and modular SHELVING AND STORAGE SYSTEM New Order PRODUCT FROM DANISH FURNITURE DESIGN COMPANY HAY.
The challenge was to create a pure CG film that visualises the ultra-simple system architecture, whilst illustrating its complex multi-purpose functionality - customisable to a myriad of environments and tastes.
Frame is proud to have partnered with HAY, a like-minded brand whose vision is to create straightforward, functional and aesthetic design in cooperation with some of the world’s most talented, curious and courageous designers.